Global pop sensation and beloved Philippine icon, Sandara Park, fondly known as Dara, has been announced as the latest brand ambassador for San Mig Light. Celebrated for her effervescent personality that has captured hearts from her early Star Circle Quest days to her rise with K-pop supergroup 2NE1, and now as a solo artist, Sandara's alignment with the brand feels like a natural fit.
Sandara's connection with the Philippines runs deep, often engaging in local activities and sharing these experiences with her fans, including bringing fellow K-pop star BamBam to a traditional Filipino "inuman" session. Her preference for San Mig Light was publicly seen last year, enjoying the beer with local dishes, which she playfully shared with her fans, dubbing herself as "Food Monster Dara in Manila."
Expressing her fondness for San Mig Light, Sandara highlighted the beer's light and enjoyable nature, mirroring her own approach to life. Her enthusiasm for the brand is captured in a new TV commercial that not only showcases her love for the beer but also invites her extensive fan base to join in the light-hearted fun.
Sandara's role as the ambassador for San Mig Light is more than a partnership; it's a tribute to her journey in the Philippines, where her illustrious career began. She expressed her gratitude for the collaboration, emphasizing the synergy between her lively essence and the brand's ethos.
As fans eagerly anticipate Sandara's global tour following her recent solo music release, her collaboration with San Mig Light serves as a reminder of the joy and lightness she brings to the entertainment world.
What do you think makes Sandara the perfect match for San Mig Light?