In the aftermath of the devastating Mt. Pinatubo eruption in 1991, the landscape was forever changed by the destructive power of nature. However, within this chaos lay an unexpected opportunity—one that Pumice Unlimited Ventures seized with both hands, proving that even in destruction, beauty and utility can emerge.
"Back when Mt. Pinatubo erupted, pumice stone was seen as a curse, something lifeless that reminded everyone of the devastation," says Randell Joseph Zupancic, a key figure at Pumice Unlimited Ventures. "But we saw potential in what others dismissed. We wanted to bring something positive out of the negative."
Pumice, a lightweight volcanic rock formed from lava rich in water and gases, became the foundation of a thriving business. This stone, which once blanketed the land in despair, was transformed into a versatile material used in a wide range of products, from body scrubs to industrial tools. Pumice Unlimited Ventures, based in Tarlac, has since become the leading manufacturer of pumice stone products in the Philippines, exporting to markets across Asia, Europe, and the United States.
Reimagining the Possibilities of Stone
Starting with simple bath products, Pumice Unlimited Ventures quickly expanded its offerings to include pottery, flower vases, tabletop pieces, and even industrial materials. Each product line is a testament to the adaptability of pumice stone, shaped by the needs and tastes of global markets. Whether it’s Scandinavian-inspired designs for German clients or the natural, rustic finishes favored in Japan, Pumice Unlimited Ventures has consistently met the diverse demands of its international clientele.
"Soft and rustic—that’s how I’d describe our products," says Zupancic. "We emphasize the natural qualities of the pumice stone, ensuring that what you see and feel is as close to its raw form as possible." All products are crafted without the use of chemicals, offering customers a safe and eco-friendly option.
The company’s dedication to quality extends beyond the materials used. Each piece is meticulously handcrafted by skilled Filipino artisans, showcasing the talent and craftsmanship of the local workforce. "We’re proud to highlight the creativity and skill of our team," Zupancic shares. "Every product we make has a story, a journey that starts with gathering stones from lahar-stricken areas and ends with a beautifully crafted item ready for global markets."
Pumice Unlimited Ventures not only creates world-class products but also provides meaningful employment to communities affected by the Mt. Pinatubo eruption. By sourcing pumice stones from these areas and employing local workers, the company helps turn a natural disaster into a source of livelihood and pride.
Looking ahead, Pumice Unlimited Ventures is focused on sustainability, aligning with the growing consumer demand for eco-friendly products. The company is exploring industrial applications of pumice that can reduce carbon footprints, reinforcing its commitment to both environmental responsibility and innovation.
Empowering Filipino Creativity and Livelihoods
"Our product is so green that when you throw it away, it returns to the earth and enriches the soil," says Zupancic, reflecting the company’s ethos of creating value from what was once deemed worthless.
As Pumice Unlimited Ventures continues to evolve, it serves as a powerful reminder that even in the face of devastation, there are opportunities to create, innovate, and uplift—bringing stones, and livelihoods, to life.
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